More about the webinar: 

High cost per lead.

Teams investing in tools but struggling with adoption.

A customer experience that often stops at “won vs. lost.”

In today’s market, that is not enough.

Join Pam and Nick Miguel of GuildQuality for a practical conversation on how to build a truly customer-driven sales process, one that does not end at the signed contract.

In this webinar, we will cover:

• What a customer-driven mindset really looks like and how to turn insights into consistent action
• Why follow-up should focus on learning, not just closing, and how it impacts cost per lead over time
• How lost lead surveys uncover honest homeowner feedback around pricing, trust, timing and communication
• Ways to pair customer voice with tools like call intelligence to validate or challenge internal assumptions
• How to turn consistent feedback into better data, stronger coaching and smarter decisions

You will walk away with practical steps to standardize follow-up, implement lost lead surveys, share insights across teams and build repeatable habits that drive real adoption.

The reality is this: some of your most valuable growth insights come from the customers who did not sign.

Register now to learn how to turn customer feedback into action and build a sales process rooted in real homeowner experience.