More about the webinar: 

Sales Has Changed. Is Your Strategy Keeping Up?
Today’s buyer isn’t waiting for a pitch. They’re researching, comparing, and making decisions well before your team gets on a call. With digital-first expectations rising, industry consolidation reshaping competition, and more manufacturers shifting to direct-to-consumer models, it’s time to rethink how your team connects and converts.

Join us for this free webinar where we’ll break down the three biggest trends transforming how products are bought and sold:

✔️ The rise of direct-to-consumer sales: Why more manufacturers are going direct and what it means for traditional sales channels
✔️ Shifting buyer behavior: What today’s customers expect from a modern sales experience
✔️ The growing demand for eCommerce: How to turn your digital presence into a key driver of revenue

We’ll be joined by Paul Burleson, Senior Account Executive at Westlake Royal Building Products, who will share real-world insight from the front lines of sales transformation.

Whether you’re leading a sales team or managing a go-to-market strategy, you’ll walk away with clear, practical takeaways to meet customers where they are, stand out in a digital-first space, and build a sales strategy that drives results.